I used to think that being an extrovert was what the world expected of me and I was afraid to tune in to my most authentic and quiet self – thinking that the world wouldn’t let me be me.

This all changed when I started She Dreams All Day (in secret) back in 2018 and got slightly obsessed with personal development and wanting prove that quiet peeps can in fact do amazing things in this world.

Maybe you feel the same way?

*cue cool rewind sound effect*

1989

Born in 1989 ⎯ in Bergen, Norway. As a kid, I was wildly and surprisingly outgoing. This is your classic extrovert turned introvert case. Though, I did have plenty of make-believe friends (hey Camilla lol) and making up songs and performing them to my parents with a hairbrush as the mic was a regular activity in the early 90s.

Coolest I've been?

1999

It was time for a move that would change my life (!). As a 9 year old I moved to London with my fam, was introduced to the English language, Mary-Kate and Ashley Olsen and... the internet.

I got my own domain at age 10. It was a MKAO fan page. Ya could say, HTML and coding have caught up with me as an adult.

Creating homepages became my escape cuz I didn't really have many friends ⎯ I was your awkward ESL student struggling to make besties (it's okay, I made some really good ones later in life ⎯ the best kind, the ones who stuck to me like loveable glue).

Oh I moved around and have gone to English schools my whole life since '99 so there's the big secret behind my "pretend" American accent. 😎

2008

Moved solo to Copenhagen and truly embraced the YOLO lifestyle.

Played music, wrote music, partied like I was an extrovert (with the right amount of booze, aren't we all really extroverts?) which is honestly exhausting to think about now lol.

I was on my own, I was 19 ⎯ and I was free. It was a blurry but happy time!

(I went to music school, and you get paid to study in Scandinavia, so didn't have to work)

2011

Moved to the music capital of Scandinavia ⎯ Stockholm. Met the love of my life (who's now ⎯ spoiler alert ⎯ the father of my two kiddos) and a bestie and formed a dream pop band (because what else?). Forever dreaming. 

Postiljonen (the band) was born. We toured Asia 4 times, played in London, all over Scandinavia and were young, wild and free. Isn't it weird how one can feel completely socially awkward IRL but singing on stage is no biggie? Though I have to admit, I'd take a studio day over stage day ⎯ well, any day lol.

2016

Released the second album with my dream pop band. Got a job in the music industry as an A&R working at one of the big labels. This was the other side of creativity ⎯ the biz side.

Learned heaps about brand building and developing artists but there was something missing. 

Unfortunately, I had a boss at the time who wouldn't let me be creative on the side. Thus my love for music started to fade (don't worry it came back again). 

2018

The date was August 12th 2018 ⎯ the day I bought this domain, the day I was scrolling on Pinterest for something more, something else, something just for me.

Starting a secret blog was the answer and so this journey began (I mean I can't think of a better match made in heaven than blogging + introverts).

I found a brand new way to be creative (as entrepreneurs we are literally creating something from nothing so if that's not being a creative or an artist of life I don't know what is).

I'd wake up early to work to write blog posts, drive traffic from Pinterest and I just knew if I kept going ⎯ this could work, I could make it all happen and create the dreamiest place on the web for people just like me ⎯ looking for their something else, their something more, their something just for them.

2019

I got over 1 million page views in my first year of blogging, grew my email list to thousands, had enough traffic to apply for one of the good Ad Agencies (MediaVine) and my first ebook and online course saw the light of day (an ebook about morning routines ⎯ go figure). ☕️

I was making money online, I was actually doing it, I was helping other people, I was making a difference in my cozy corner of the internet. I felt it. And I was hooked. Though no one but my little sister and partner knew about it... still to scared to tell anyone in my real life, still worried about "what are they going to think"...

2020

Launched Dreamer To Blogger, started a YouTube channel (I know, I shocked myself too 👀), had a baby and started a membership (RIP ⎯ should I bring it back?). 

The girl behind the blog became the girl on the blog (I stopped hiding ⎯ kinda). 🙈

2021

Started coaching people one on one.

I know, this also surprised me, I never thought I'd be one to enjoy hopping on calls with people ⎯ turns out, when it's the right people, this can be a hoot (and so rewarding).

Launched my third online course, made my first $10 000 month and launched the podcast.

I also invested in myself this year and started working with a coach. I made connections with other entrepreneurs and officially stopped caring what people IRL thought about me creating content on the Interwebs.

This blog was no longer a secret ⎯ it was a six figure business, in fact. 💸

2022

Launched two more courses, hit my first $20 000 month and was fully embracing the cozy pajama lifestyle. I actually did it. My business continued to grow and I hired my first virtual assistant, podcast manager and Pinterest marketer.

Oh and I launched CBA (Cozy Business Academy ⎯ group coaching) for the very first time and fell in love with it (and the hoomans in it) 💖 💖 💖 

2023

Continued to enjoy the cozy pajama lifestyle, started the Cozy Biz Bites newsletter, and launched another human being into this world.

Bought our dream house and took some time off to live the cozy baby life (hey thanks biz for making that happen 💖).

2024-2025

Yes I was sporty Spice

that headband tho...

my "slash" moment

in Kathmandu 2014

First single "Supreme"

me "searching"

woke up to sales!

my first secret photoshoot

cozy café before 9-5

first thumbnail lol

baby time!

I still have so many goals, plans and dreams for the shedreamsallday brand.

CBA round 1

dream home

podcasting <3