If you’ve ever felt exhausted trying to “do it all” on social media…😰

You know → posting daily to Instagram, hopping on TikTok trends, or forcing yourself to show up on video when you’d rather be under a blanket (lol), this one’s for you.

Here’s the truth: your business doesn’t have to rely on social media hustle to grow.

Definitely not!

Around here, we are *all* about cozy marketing and soft business strategies.

In fact, my cozy little online business has been powered by something completely different, a strategy that has brought in over 1 million pageviews in my first year blogging and still drives 50,000–70,000 new page views to my website every single month.

 

 

 

 

 

 

That strategy?

Oh why yes, it’s Pinterest marketing.

And I know what be thinking….

“Wait, Pinterest is dead.”

Pinterest is the opposite of dead.

✨Alive and thriving!✨

It’s not “just for moms planning their kid’s birthday party.”

It’s one of the most underrated tools for introverted creators who want consistent traffic (and sales) without the burnout of traditional social media.

So we need to stop napping on Pinterest marketing, k? 💤

 

In this post, I’ll share:

• Why Pinterest works so well for introverts & creatives
• The exact workflow I use to grow my blog (in 20 minutes a week)
• How Tailwind makes the whole process 10x easier
• How you can get started today 👋

Let’s dive in! 🥰 

 

Full transparency

This post and video is kindly sponsored by Tailwind @tailwindapp, but all opinions are my own.

I’ve been using Tailwind since 2018 and only partner with/recommend services I genuinely believe in and think you will get a TON of value out of as well. 💖

Visit Tailwindapp.com and get 50 Free Bonus AI credits when you sign up with my link.

 

 

Related Reads:

• 7 Passive Income Ideas for Introverts Who Hate the Camera
• How to Organize Your Squiggly Creative Brain
• How to Start a Profitable Blog in 2025

 

 

For my visual learners:  

 

 

 

Why Pinterest Still Works (and Why You’re Probably Napping on It)

Most creators think Pinterest is just another social media platform.

But here’s the thing:

Pinterest is actually a search engine.

Unlike Instagram or TikTok, where content disappears in 24 hours, people go to Pinterest to search for answers to their problems.

They’re actively looking for inspiration, tutorials, and solutions.

That means when you pin a blog post or digital product, it has the potential to bring in traffic not just today, but years from now.

Some of my top-performing pins were published in 2019 and still drive traffic every single month.

(Haha, I sort of cringe at the sight of that pin design.)

As an introvert, this is my favorite part → I don’t have to constantly “show up” to keep the traffic flowing.

My pins do the work for me while I focus on dreaming up the business, writing, creating, or, let’s be real, sipping coffee in my PJs and probably and most likely watching reruns of Friends.

 

 

My 20-Minute Pinterest Workflow

Here’s a behind-the-scenes peek at how I run my Pinterest marketing without spending hours glued to the app:

1. Write the blog post
Everything starts with long-form content — for me, that’s my blog.

2. Create 5–10 pins in Canva
Each pin has a different title or design, but they all link back to the same blog post.

3. Batch upload into Tailwind
This is where the magic happens. Instead of manually pinning every day, I upload all my designs into Tailwind at once.

4. Bulk edit titles, descriptions & boards
With Tailwind’s bulk edit tool, I can add keywords, titles, and board assignments to all my pins at once.

5. Schedule with Smart Schedule
Tailwind automatically chooses the best posting times (when my audience is most active) and spreads my pins out so I don’t spam Pinterest with duplicates.

6. Use AI to save even more time
Tailwind’s new Ghostwriter and Smart Pin features generate pin titles, descriptions, and even full pin designs for me.

_______________________________________________________________________

And that’s it.

I spend about 20 minutes once a week, and I’ve got a month of Pinterest content scheduled.

Poof! Magic! ✨

 

 

The Only Pinterest Tool I’ve Used Since 2018

I’ll be honest → if I had to pin manually every single day, I wouldn’t be doing this strategy. I simply don’t have the time (or energy).

Tailwind has saved my little bum and saved me SO MUCH TIME.

It’s been my go-to tool since 2018.

Here’s why I love it:

Smart Schedule → Posts your pins at the best times for engagement.

Bulk Upload & Edit → Save hours by managing dozens of pins at once.

Ghostwriter AI → Writes pin titles & descriptions for you, magic! Poof! 🪄

Smart Pins → Automatically creates actually really nice looking pins from your blog post (based on the images it finds).

Chrome Extension → Pin directly from your blog, Etsy shop, or WordPress site.

It’s like having a Pinterest manager working behind the scenes while I focus on what I love most, writing and creating (and Netflixing).

 

 

Why This Works So Well for Introverts

As introverts, the constant pressure to be visible can feel draining.

*Sweats at the thought of being on/available all the freaking time*

Pinterest turns marketing on its silly little head.

Instead of relying on “being on” 24/7, algorithms fancy-ing your content, you get to create once, schedule it, and let it work for you quietly in the background.

It’s soft marketing.

Cozy introvert marketing.

THE BEST.

Marketing that keeps working while you’re off recharging, reading, or (my personal favorite) watching Friends reruns.

 

 

How You Can Get Started

If you’ve been sleeping on Pinterest, now’s the time to wake up! 💖 

Here’s your cozy action plan:

1. Pick one blog post or piece of content you want to promote
2. Create 3–5 simple pin designs in Canva
3. Sign up for Tailwind and batch upload your pins.
4. Let Tailwind’s Smart Schedule handle the posting.

And because this post is so kindly sponsored by Tailwind, you can get 50 bonus AI credits when you sign up with my link, which means you can try out the Ghostwriter and Smart Pin features right away.

 

 

Final Thoughts

My blog would not be where it is today without Pinterest.

Truly and honestly.

It has been the single biggest driver of traffic in my business, and the reason I’ve been able to build a multiple six-figure, introvert-friendly, cozy business.

If you’re tired of the social media grind and ready for a softer approach, Pinterest (alongside its approved buddy Tailwind) is the answer.

Try it today with this link and start growing your business while you cozy up on the couch.