This post and video is sponsored by ConvertKit.
Build. An. Audience.
How many YouTube videos have you watched on this topic lol?
I’m going to make a wild guess and say that probably isn’t the first piece of content you’re consuming about audience growth.
I get it. It’s important. As creatives, as entrepreneurs… building an audience is freakin’ important. Without an audience we have no business.
In this video, I don’t talk about how to grow your Instagram or TikTok. This video is about what truly and REALLY matters for audience growth.
Watch the video on Youtube below to find out what I’m really talking about.
WATCH THE VIDEO:
READ THE SUMMARY ↓
If you want to:
a) make an impact in this world; and
b) have a successful online business;
You absolutely need to focus on your people. On building a hub of amazing human beings.
There’s no getting around that.
You need your peeps.
And who are your peeps then?
The people you are speaking to in your content, whenever you show up online and on social media.
The people you create content for.
The people whose problems you’re going to solve.
The people whose dreams you’re going to fulfil.
WHY BUILD AN AUDIENCE?
So why is building an audience so important when it comes to having success online?
Well, it might seem obvious but unless you have people to sell to, and people who love what you do – you’re not IN business.
The wonderful byproduct of building an incredible online community is the moolah, the cash, the dinero, the dough – and all of those other slang words for MONEY.
Your audience is EVERYTHING.
Without having people to sell to, you’re not in business. No audience? No money, no growth, no dream lifestyle.
Building an audience is the FIRST step you should take when starting any type of business.
Better business decisions are made when you know exactly who you are trying to help.
Ultimately, any business goal is to build an audience and then sell to them. In that exact order, not the other way around.
HOW DO I BUILD AN AUDIENCE AUTHENTICALLY?
Before you sign up for Instagram, YouTube, Facebook, TikTok and all the things, there’s one thing we need to talk about.
No strategies are going to work out for you if you don’t have this VERY important thing down.
And that is…
I know it sounds a little I don’t know… “out there” and it’s probably not the piece of advice you generally get from this kind of video. But this is what’s at the core of growing a loving audience online and making an impact.
You absolutely have to care about your audience for them to care about you. For them to follow you. For them to sign up for your freebie. For them to buy at all.
You go out there and you care.
And not from an “I have to care to be successful” kind of way.
THE BETTER YOU KNOW YOUR AUDIENCE, THE MORE SUCCESS YOU WILL HAVE.
The better you know who you’re speaking to, the more you’re going to resonate, connect and build a solid relationship with your audience – and the more success you are going to have.
Be the gal (or guy) who goes out of their way to get to know their audience on a DEEP level.
You can build an audience anywhere.
Instagram, YouTube, TikTok, LinkedIn, Facebook, Pinterest, email marketing – anywhere.
But my favourite way to build an audience?
My email list.
My email list is THE number one reason for hitting consistent 10k months. Not millions of followers.
You just need to CARE about the people who do follow you and they need to care about you.
WHY BUILD AN EMAIL LIST IN 2022?
If I hadn’t signed up for ConvertKit and started building my email list from day 1, I truly believe I would not be here, making 10K+ months from a relatively “small” audience.
Email marketing is still very much a thing, and it’s not going anywhere anytime soon.
We live in a world where new social media platforms are constantly being launched.
What’s the new hot thing? Clubhouse? Not so much? TikTok? Instagram is dead. No Instagram is alive. And on it goes.
When you build your list of amazing human beings (your subscribers), you actually own your list.
With social media, you run the risk of losing your account and followers because of something as simple as a hashtag. Or the Pinterest algorithm could decide to not drive any more traffic to your blog.
How are you going to continue to BUILD your audience?
Your email list.
You will always have access to your audience through email marketing.
There’s still a way for you to care, build, grow and sell.
WHY USE CONVERTKIT OVER ALL THE OTHERS?
There’s a reason WHY I partnered with ConvertKit in the first place.
I’ve been using the platform since day 1 when I started my secret blog in 2018.
Way back then, I chose Convertkit because it was founded and started by a creator (and a blogger at the time).
Who better to understand the needs of an online entrepreneur than a fellow creator?
Convertkit has evolved over time too, as the creator world has grown, so has ConvertKit.
Because they get it. They really do.
WHAT CAN YOU DO WITH CONVERTKIT?
Grow an audience.
Monetize that audience.
Automate your marketing. (hmmm introvert-friendly, anyone?)
ConvertKit allows you to get a fresh start when it comes to growing and simplifying your business.
With ConvertKit you literally have one place for everything.
- A place to collect email subscribers.
- A place to create landing pages.
- A place to build the oh-so-important know, like and trust factor.
- A place for you to get to know your audience (and for them to get to know you).
- A place for you to sell your offers and services.
- A place to set up your shop!
Start building your email list.
Social media will always be cyclical, everchanging, and let’s be honest…not very dependent.
Starting an email list will always be your safest bet and will become one of your most important assets in your business.
That’s how you *ACTUALLY* build an audience as a creative.
YOUR OFFICIAL TO-DO LIST
- Care about your audience.
- Then you care some more.
- You go out of your way to get to know your audience and add value.
- You sign up for ConvertKit to make your life easy-peasy-lemon-squeezy.
- You build your email list.
In that order.
I believe in you.
Now go out there and build with Convertkit my friend.
Build your community of amazing human beings.
They’re waiting for you.
Because you, you are pretty amazing yourself.